The importance of creating a brand identity.
The terms “brand,” “branding,” and “brand identification” are treated as very similar, but that’s not the case.
• A Brand is the identification of the company in the eyes of the world.
• Branding involves the marketing practice and shaping a unique label.
• Brand identity is the combination of all brand factors which the company creates to portray the image of itself to the consumer.
Depending on the kind of your business your brand identity can be expressed in any number of elements. The brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand design with your product or service, and it is what shapes the connection between you and your customers, builds relation and determines how your customers will become aware of your existence. Before I know what substantial elements you want to make up your brand identity, I need to identify who you are as a brand.
Who you are as a brand is made up of a few essential elements:
• Your mission
• Your values
• Your brand personality
• How do you distinguish yourself from the competition?
• Your brand voice
These factors are what define your brand, and before we start building your brand identity, it’s essential you have a clear understanding of each. Once you’ve locked in who you are as a brand, it’s time to build the identity that will bring your label to life and show who you are to the people who matter most: your customers.
The graphic design assets we create are the tangible elements that will determine how your brand is perceived. Your logo, business cards, corporate identity, flyer design, printing, packaging, web design, social media marketing can be successful for your business and an accurate representation of who you are as a brand. Once I have figured out the building blocks of the design, it’s time to work to produce your brand identity to life and translate who you are as a brand into tangible design assets we can use in your marketing campaign.
What makes a great logo
We must understand what do we want the logo to say about your brand and what is its purpose. The design process must aim to make your logo immediately recognizable, inspiring trust, admiration, loyalty and an implied superiority. The logo design is an aspect your company’s commercial brand or economic entity and its shapes, colors, fonts, and images usually are strikingly different from other logos in the same market niche.
Perfection doesn’t come easy though I will make sure to bring out a creative logo design and guarantee that your brand identity shines through in your logo and it is the best image to represent your company. Whether you are a new name looking to establish its market or an existing one, I will ensure that uniqueness and individuality are the concepts in your company logo.